Tuesday, July 17, 2018


“A man who stops advertising to save money is like a man who stops a clock to save time.”
– Henry Ford

At Rewind 108, we believe that radio commercials are more than just recordings on the radio played in between music. A radio commercial can contain the words or the very message that identifies a customer with your business.

A great radio commercial is not designed with a time limit in mind, but instead an objective and an idea of what you want to accomplish with your information. Radio commercials can create emotion, remind people of something they may have forgot or perhaps even educate potential clients about your business and services.

Your Rewind 108 marketing and sales executive will sit down with you and find out what you are trying to accomplish, what message you want to deliver and then help create an effective campaign to help your business accomplish it.

Have you ever wanted a message that doesn’t sound like a commercial? A “Live Liner” is an 8 to 20 second message that the radio station DJ delivers outside of a regular commercial break. Live Liners can be a great way to consistently brand your business, or with one of our branding campaigns achieve “top of mind awareness.”

There are several different types of liners available.

This form of Live Liner is most common when the news or weather is read and a client sponsors it.

Event Liners
This is when there is an event coming up and the DJ’s talk about it throughout the week(s) leading up. This is a great way to promote your business and the event, plus remind people of what you have to offer.

Promotional Liners
Part of being a successful radio station means exciting and listeners driven promotions that often time include clients. When the station(s) partner with businesses and put on a promotion the DJ’s help build traffic and excitement with “promotional liners” leading up to the promotion. This can come in the form of the simple, “who, what, when and where” or ad-libbed conversations on air during morning shows.

Having a live remote broadcast is a great way to own the airwaves for a week. When you schedule a live remote broadcast, you receive a good balance of all we have to offer; radio messages, live liners, a DJ broadcasting live from your business and in some cases food, drinks and prizes to help drive traffic to your business. Live radio remote broadcasts are most effective when the business we are broadcasting from takes part in making sure there is something exciting going on that day or week. This can be accomplished with a great offer or idea.

Advertising is always evolving, whether it’s traditional media or new and emerging forms of advertising like social media. At Rewind 108, we believe in having an effective balance and integrating traditional media and digital media’s like Facebook. We have built one of the largest Facebook communities in the White Mountains and believe that when done right and with an advertising strategy in place that Social Media/Facebook can be a great addition to a radio campaign.

A big part of everything our radio station does on air is drive traffic to our websites. Whether our radio station promote their websites with videos, community events or contests, our focus is always on creating online web traffic that our advertisers can use to promote their business.

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
– Steuart Henderson Britt